Squaw Valley Alpine Meadows Commits to Removing Slur From Resort Name

Robert S. Hays

Squaw Valley Alpine Meadows announces today it is building a determination to alter the name of the famous California mountain desired destination.

Following comprehensive analysis into the etymology and background of the expression “squaw,” both of those usually and precisely with respect to Squaw Valley, outreach to Indigenous American groups, such as the community Washoe Tribe, and outreach to the community and prolonged local community, company management has made the decision it is time to drop the derogatory and offensive expression “squaw” from the destination’s name.

Get the job done to ascertain a new name is slated to begin right away and will culminate with an announcement of a new name in 2021. Implementation of the name alter will arise after the winter season season concludes in 2021.

“With the momentum of recognition and accountability we are viewing all-around the state, we have achieved the summary that now is the ideal time to accept a alter requirements to come about. When we love our community background and the recollections we all affiliate with this position as it has been named for so long, we are confronted with the overpowering evidence that the expression ‘squaw’ is thought of offensive,” said Ron Cohen, president and COO of Squaw Valley Alpine Meadows. “As much as we cherish the recollections we affiliate with our vacation resort name, we should take that these psychological attachments do not justify our continuing use of a word that is greatly accepted to be a racist and sexist slur. We will find a new name that reflects our main values, storied earlier, and respect for all these who have appreciated this land. When the vacation resort name will alter, this unique position will generally be the locale of the 1960 Winter season Olympics, the dwelling of our beloved KT-22 chairlift, the position the place severe snowboarding pioneers modified the sport eternally, and the treasured mountain dwelling for so quite a few people today who revere this incredible ski vacation resort.”

A renaming undertaking workforce headed by vacation resort management will oversee the choice of the new name.

For additional data on the name alter, and the analysis the vacation resort did on the slur’s etymology that led to the resort’s conclusion, see the resort’s FAQ page.

This article at first appeared on Powder.com and was republished with permission.


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